Social Psychology for posting - Social Cognition How we...

Social Cognition
How we attend to, store, remember, and
use information about other people and
the social world

Attitudes and Behavior
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Attitude
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Predicting behavior
•
Behavior affects attitudes

Cognitive Dissonance
Boring task
“Did you
enjoy the task?”
$1
$20
“No”
“Yes”
Receive
Reducing mismatch between behaviors and
feelings

Persuasion
•
Elaboration likelihood model
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Central route
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Peripheral route
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Obstacles to persuasion
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Strong attitude
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Reactance
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Forewarning
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Selective avoidance

Yielding to Others
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Conformity
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Informational social influence
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Normative social influence

Obedience to Authority
•
Zimbardo’s prison experiment
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Stanford students assigned to roles of guards
and prisoners
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Experiment cancelled in 6 days
–
Passivity of “prisoners”, aggressivness of
“guards”

Conformity: Asch’s Studies
1 2 3 Find the matching line

Compliance
•
Six principles
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Friendship/liking
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Commitment/consistency
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Scarcity
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Reciprocity
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Social validation
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Authority

Compliance
•
Foot-in-the-door technique
•
Lowball technique
•
Door-in-the-face technique

The Milgram Studies
Teacher and Learner

The Milgram Studies
Increasing Shocks for Errors