ryc-mktcompmarketplan[1]

ryc-mktcompmarketplan[1] - Situation analysis and is due to...

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NSW Sport and Recreation Running Your Club Marketing: Components of a marketing plan www.dsr.nsw.gov.au/ industry COMPONENT ACTION Executive summary This marketing plan has been developed to help the Ferretwood Basketball Club to increase the number of junior participants for the 2005 season. Table of contents Introduction Situation analysis Target market analysis Problems and opportunities Objectives Marketing mix Product Price Promotion Place People Implementation and control Ferretwood Basketball Club has been in operation for nearly 20 years In the early years there were three teams in each age level In the past eight years numbers have been steady with only one male and one female team in each age division The community has had relatively stable families that have now grown older and fewer younger children have entered the community to sustain earlier numbers Two years ago, a new affordable housing estate has opened in the region This indicates that there are an increased number of children who new to the area that may
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ryc-mktcompmarketplan[1] - Situation analysis and is due to...

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