SPM+3306+syllabus_Fall+2010[1]

SPM+3306+syllabus_Fall+2010[1] - University CCContents of...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Contents of Progress report 1 Contents of Progress report 2 Contents of Progress report 3 University of Florida SPORT MARKETING SPM 3306-Section 5033 Fall 2010 Tuesdays from 8:30-9:20, Thursdays: 8:30-10:10 Syllabus Instructor: Dr. Kaplanidou Assistant Professor Department of Tourism, Recreation and Sport Management Office: 190A FLORIDA GYM Phone: 352-392-4042 ext 1242 Email: kiki@hhp.ufl.edu Office Hours : Tuesdays: 9:30-11:30, Thursdays: 10:30-12:30. Scope of the course This course will introduce students to the application of principles of sport marketing with emphasis on sport event marketing that will provide them with service learning benefits. The function of the course is to provide students with an up-to-date understanding of marketing concepts as they are currently being applied in various sport management contexts and it is intended to provide a foundation for those students who plan to do advanced study and work in marketing, consumer behavior and related fields. Learning objectives Method Learning outcomes Define and apply key sport marketing concepts Class discussions, quizzes, case studies In depth knowledge of material applicable in the sport marketing field and presentation skills Understand the theories that underline sport marketing processes Analyze case studies Problem solving skills Understand how to create and apply a sport marketing plan Case studies, class exercises, marketing plan assignment Presentation skills and marketing plan creation knowledge Evaluate sport marketing strategies Marketing plan assignment and case studies Critical thinking Presentation skills Required Reading: (3rd ed.). Champaign, Illinois: Human Kinetics. This book is available free online through the Smathers libraries website. Journal articles ( will be available on the course website) 1. Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity . Journal of Marketing 57 (January): 1-22. 2. A longitudinal perspective . International Sports Journal . 7 (1), 88 -99. 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
3. Filo, K., & Funk, D. C. (2005) Congruence between Attractive Product Features and Virtual Content Delivery for Internet Marketing Communication. Sport Marketing Quarterly , 14 (2), 112-122. Case study listing CASE STUDY 1: LPGA . Boston: Jones This book is available for free online through the Smathers libraries website) CASE STUDY 2: The “Flying Pig”: Building Brand Equity in a Major Urban Marathon, Sport Marketing Quarterly 14.3 (September 2005)—will be posted online CASE STUDY 3: ASIAN GAMES .
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/01/2011 for the course SPM 202 taught by Professor X during the Spring '11 term at FSU.

Page1 / 7

SPM+3306+syllabus_Fall+2010[1] - University CCContents of...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online