LCBO - Young - Commercialization of the Liquor Control...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Commercialization of the Liquor Control Board of Ontario Commercialization of the Liquor Control Board of Ontario LCBO originally started in 1927 to promote temperance as well as generate revenues; $12.3 million in sales the first year with 86 stores Original stores were hidden, with product located in the back away from the customers Slowly evolved over the years; in 1988 the government challenged the LCBO to become a major retailer LCBO in 2004-05 will provide the Government of Ontario with $329 million in PST and a dividend of $1.115 billion. It employs 6,500 people, has 598 stores in Ontario and had sales of $3.5 billion Issues around Commercialization o Government took on a high level of risk as the LCBO was a crown corporation; any losses would ultimately be the Government’s o Politically failure in the intervention could have hurt the government o We’ve had to look for other ways to increase customer satisfaction, mainly by upgrading our stores, improving product selection and training staff to offer friendly, knowledgeable customer service. o
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

LCBO - Young - Commercialization of the Liquor Control...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online