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Unformatted text preview: Marketing in Egypt MEANS dealing with an Islamic country Islamic is practiced by majority of Egyptians and governs their personal, political, economic and legal lives.- Obligations for Muslims are to pray five times a day: at dawn, noon, afternoon, sunset, and evening which is listed on newspaper. + Friday is the Muslim holy day. Everything is closed. Many companies also close on Thursday; => the weekend is Thursday and Friday.- The family is the most significant unit of Egyptian society. + The individual is always subordinate to the family, and nepotism is viewed positively, since it is patronage of one's family.- Respect and esteem for people is both a right and an obligation => Honor. + Example: show proper respect and deference to their elders and those in authority. A man's word is considered his bond and to go back on your word is to bring dishonor- Structured in social classes => power and position....
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This note was uploaded on 06/02/2011 for the course ECONOMICS 121 taught by Professor John during the Three '11 term at ADFA.
- Three '11