Chapter 7 - SUPPLIER RELATIONSHIP MANAGEMENT ONBP 221: CH 7...

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SUPPLIER RELATIONSHIP MANAGEMENT ONBP 221: CH 7
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OBJECTIVES Differentiate between the concepts of purchaser / supplier relationship and supplier relationship management Summarise the supplier relationship management process Describe the nature of purchaser / supplier relationships Identify supplier relationship management practices Outline the different types of purchaser / supplier relationships
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Imagine you are part of the purchasing department at one of the plants for BMW http://www.bmwplant.co.za/Content/frame_content.jsp@content=http-3a-2f-2fhaf0gau02~12.htm
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1. It is important for BMW to identify what constitutes a buyer / supplier relationship. Discuss this by referring to the supplier perception model, the supply positioning model and explain how these two models can be integrated. Supplier perception model (figure 7.1 page 105) Supplier positioning model (figure 7.2 page 105) Integration of two models (figure 7.3 page 106) Question 1
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Question 2 1. Explain what is meant by “supplier
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Chapter 7 - SUPPLIER RELATIONSHIP MANAGEMENT ONBP 221: CH 7...

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