HDFC has been active in the traditionalhome loan product targeted atemployed and self employed customersin the formal sector /organised sector.However, the Government’s initiative of “Housing for allby 2022” has created a large under-served housingfinance market in the EWS, LIG, MIG in the informal/unorganised sector which we will target with HDFCReach product.
Address the housingfinance needs ofcustomers of the un-served & under-servedsegments of urban &semi-urban Indian markets.HDFC reach lendingprogram will focus oncustomers who may ormay not be supported byformal incomedocumentation and hencecannot be provided aHome Loan under normallending program.
Employed- Informal segment•Employees with no statutorydeductions from salary.•Employees with cash salary.•3rdparty payroll/Contractualemployees.•Employees of proprietorship firms ,trust, partnership firms , Pvt. Ltd.company , HUF , society and classIV employees of Central/Stategovernment who are not coveredunder normal lending program.Self employed- Informal segment•Owners of small size business in informalsector with or without businesscontinuity /business operatingdocuments, municipal licenses,establishment license, etc.•Semi-skilled people like carpenters,mason electrician ,plumbers ,contractors,tailor, cook running their own businessunder this are also eligible for thisprogram. Their business can be verifiedfrom site of work & business reference.•Customers not having/having irregularlyfiled financial documents/ITR.