reach policy pdf.pdf - HDFC has been active in the...

HDFC has been active in the traditional
home loan product targeted at
employed and self employed customers
in the formal sector /organised sector.
However, the Government’s initiative of “Housing for all
by 2022” has created a large under -served housing
finance market in the EWS, LIG, MIG in the informal
/unorganised sector which we will target with HDFC
Reach product.

Address the housing
finance needs of
customers of the un-
served & under-served
segments of urban &semi-
urban Indian markets.
HDFC reach lending
program will focus on
customers who may or
may not be supported by
formal income
documentation and hence
cannot be provided a
Home Loan under normal
lending program.

Employed- Informal segment
• Employees with no statutory
deductions from salary.
• Employees with cash salary.
• 3
rd
party payroll/Contractual
employees.
• Employees of proprietorship firms ,
trust, partnership firms , Pvt. Ltd.
company , HUF , society and class
IV employees of Central/State
government who are not covered
under normal lending program.
Self employed- Informal segment
• Owners of small size business in informal
sector with or without business
continuity /business operating
documents, municipal licenses,
establishment license, etc.
• Semi-skilled people like carpenters,
mason electrician ,plumbers ,contractors
,tailor, cook running their own business
under this are also eligible for this
program. Their business can be verified
from site of work & business reference.
• Customers not having/having irregularly
filed financial documents/ITR.

Daily wage
workers & Truck
drivers
Production and
trade in
weapons
MLM
employees
Chit fund
companies and
their employees
Politicians and
politically
exposed persons
Bar owners &
workers
Gambling
houses and
casino workers

Branches
The branches/centers have been categorized as Tier-1 , Tier-2 and Tier-3 cities as follows
:
Tier-1
Mumbai , New Delhi , Bangalore ,
Chennai, Hyderabad , Pune &
Kolkata
Tier-2
Ahemdabad ,Bhopal, Chandigarh ,
Jaipur, Coimbatore, Dehradun, Indore,
Kanpur , Kochi, Lucknow, Ludhiana,
Madhurai, Nagpur, Nasik, Raipur,
Surat, Trivandrum, Vadodara,
Vijayawada
Tier-3
All outstation centers , Satellite’s
centers and spoke locations