Lesson 4 Assignment 2

Lesson 4 Assignment 2 - Ashley B. Hilliard 258-10-0169 July...

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Ashley B. Hilliard 258-10-0169 July 5, 2010-October 22, 2010 MG 665 Lesson#4, Assignment 2 1. How well does the May 14 (below) letter do its job? What should be the chief message and goals of the May 14 letter? In your view, will the letter achieve those goals? I believe that the letter a good job at explaining the memo. The chief message of the letter should be to show that Cuttyhunk Bank did no wrong. The letter dated May 14 goes more into detail to let the customers know what lead to the memo being sent out. 2. Identify the main arguments (explicit or implicit) of the May 14 letter. Put yourself in the role of the bank’s members. Would you find the message and arguments of the letter clear and persuasive? Why or why not? The main argument of this letter is that Cuttyhunk Bank did not wrong and that they want to merge with Harbor State Bank and the return to a state charter. I would find the message and agreement of the letter clear and persuasive. The letter does a great job of going over the pros and the cons of the merger, more so the pros. The letter also goes more into detail of why the merger is so important to the members and also the board. 3. If the May 14th letter had been given to you for review before being sent out, how would you have revised it? How could Wilson have thrown his most prominent points into clearer relief in his letter? What message or arguments might be more appropriate or persuasive in this situation? Rewrite the May 14 letter (below) using your revisions. Wilson should have started the letter off getting right to the point and defending the bank and
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This note was uploaded on 06/02/2011 for the course ECON 372 taught by Professor Dickliter during the Spring '10 term at Andrew Jackson.

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Lesson 4 Assignment 2 - Ashley B. Hilliard 258-10-0169 July...

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