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Unformatted text preview: destabilizing impact on management techniques, employee relations, labor relations and the legal obligations inherent in the union contract. 3. Once youve developed a plan of action and a strategy to communicate it, what will sell it to top management? The main selling point to management will be that by reaching out to employees and educating them on them on the issue that face the Timken Company it make contract negotiations easier because the employees have seen the end results from neighboring companies in the industry. 4. What media mix should you use to convey your messages? The media that should be used to convey the messages are personal conversations and small group meetings with upper management. Large group meeting and live broadcast should be used with the employees of the Timken Company....
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- Spring '10