Lesson 5 Assignment 1

Lesson 5 Assignment 1 - destabilizing impact on management...

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Ashley B. Hilliard 258-10-0169 July 5, 2010-October 22, 2010 MG 665 Lesson#5, Assignment 1 Study the case, "The Timken Company" on pages 92-102 of the text Management Communication: Principles and Practice (3 rd Edition). 1.What key messages does The Timken Company need to send to its workforce? The company needs to convey the messages that they are committed to staying competitive with foreign producers. They also need to let the employees know that they been around since the early 1900’s and plan to stay around. It is also important to let them know that they plan on recovering after the hard hit to the industry. 2. Does The Timken Company need to change its management or its communication practices in order to achieve its goal? The Timken Company needs to change their communications practices in order to achieve their goal. Even though shifting the current communications policy would risk a major and potentially
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Unformatted text preview: destabilizing impact on management techniques, employee relations, labor relations and the legal obligations inherent in the union contract. 3. Once youve developed a plan of action and a strategy to communicate it, what will sell it to top management? The main selling point to management will be that by reaching out to employees and educating them on them on the issue that face the Timken Company it make contract negotiations easier because the employees have seen the end results from neighboring companies in the industry. 4. What media mix should you use to convey your messages? The media that should be used to convey the messages are personal conversations and small group meetings with upper management. Large group meeting and live broadcast should be used with the employees of the Timken Company....
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