Lesson 9 Assignment 2

Lesson 9 Assignment 2 - Ashley B. Hilliard 258-10-0169 July...

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Ashley B. Hilliard 258-10-0169 July 5, 2010-October 22, 2010 MG 665 Lesson#9, Assignment 2 Study the case, "NutraSweet" on pages 183-189 of the text Management Communication: Principles and Practice (3 rd Edition). 1. Who should speak for the company, and why? G.D. Searle’s General Counsel and manager of the aspartame marketing team, Robert Shapiro should speak for the company. This is not only because of his legal background, but also because he was prominently featured in all of the project publicity. He has already been communicating with consumers, reporters, food editors, and talk show hosts. So he is already in the public that’s why he would make a great choice to speak. 2. How credible are NutraSweet’s critics, and how should this affect NutraSweet’s response? In this case, the critics are not very convincing. The University of Arizona Professor, Woodrow Monte of Forbes magazine and Dr. Richard Wurtman of MIT all presented criticism which had already been evaluated to the fullest extent by the FDA, the two Public Boards of Inquiry, G.D. Searle, and some Japanese researchers. NutraSweet should respond by reminding the public that the main component of NutraSweet, aspartame, had been highly scrutinized since 1965 to ensure that there is no significant risk to the general public.
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Lesson 9 Assignment 2 - Ashley B. Hilliard 258-10-0169 July...

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