kotcha12 - Chapter12 DistributionChannelsand...

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1     Chapter 12 Distribution Channels and  Logistics Management 
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2 What is the Nature Of Distribution Channels? How do Channel Firms Interact and Organize to do the Work of the Channel? Issues Concerning  Distribution Channels What Problems do Companies Face in Designing and Managing Their Channels? What Role Does Physical Distribution Play in Attracting and Satisfying Customers?
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3 What is a Distribution  Channel? A set of interdependent organizations  (intermediaries) involved in the process  of making a product or service available  for use or consumption by the consumer  or business user. Marketing Channel decisions are among  the most important decisions that  management faces and will directly  affect every other marketing decision.
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4 Why are Marketing  Intermediaries Used? The use of intermediaries results from their  greater efficiency in making goods available to  target markets. Offer the firm more than it can achieve on it’s own  through the intermediaries: Contacts, Experience, Specialization, Scale of operation. Purpose: match supply from producers to demand  from consumers.
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5 How a Marketing Intermediary  Reduces the Number of  Channel Transactions
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6 Contact Financing Information Risk Taking Promotion Matching Negotiation Physical Distribution These Functions Should be Assigned to the Channel Member Who  Can Perform Them Most Efficiently and Effectively to Provide  Satisfactory Assortments of Goods and Services to Target Customers. Distribution Channel  Functions In this video clip, a Dupont executive speaks about managing the supply chain and the logistics process for two well-known brands: Nomex and Kevlar. Click to play Click to retur
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7 M W J R C M W R C M R C M C Channel 1 Channel 2 Channel 3 Channel 4 Channel Level - Each Layer of Marketing Intermediaries that 
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This note was uploaded on 06/03/2011 for the course AED 402 taught by Professor Larson during the Spring '11 term at University of Florida.

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kotcha12 - Chapter12 DistributionChannelsand...

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