kotcha13 - 1 Chapter 13 Retailing and Wholesaling 2 What is...

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Unformatted text preview: 1 Chapter 13 Retailing and Wholesaling 2 What is Retailing? Includes all the activities Involved in Selling Goods or Services Directly to Final Consumers for Their Personal, Nonbusiness Use. 3 Retailing Retailing can be done in stores (store retailing) or out of a store (nonstore retailing) such as: Direct mail, Catalogs, Telephone, Home shopping shows, Internet. 4 Amount of Service Self-Service, Limited-Service and Full-Service Retailer Product Line Length and Breadth of the Product Assortment Relative Prices Pricing Structure that is Used by the Retailer Retail Organizations Independent, Corporate, or Contractual Ownership Organization Classification of Retailing 5 Self-Service Self-Service Retailer Retailer Provide Few or No Services to Shoppers i.e. Best Buy Limited-Service Limited-Service Retailers Retailers Provide Only a Limited Number of Services to Shoppers i.e. Sears Full-Service Full-Service Retailers Retailers Retailers that Provide a Full Range of Services to Shoppers i.e. Neiman Marcus Classification of Retailing: Amount of Service 6 Specialty Stores Department Stores Supermarkets Convenience Stores Superstores Discount Stores Narrow Product Line, Deep Assortment i.e. The Limited or Athlete’s Foot Wide Variety of Product Lines i.e. Clothing, Home Furnishings, Saks Fifth Avenue Wide Variety of Food, Laundry, & Household Products i.e. KrogerHousehold Products i....
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This note was uploaded on 06/03/2011 for the course AED 402 taught by Professor Larson during the Spring '11 term at University of Florida.

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kotcha13 - 1 Chapter 13 Retailing and Wholesaling 2 What is...

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