kotcha20 - Chapter20 MarketingandSociety:Social Ethics 1...

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1     Chapter 20 Marketing and Society: Social  Responsibility and Marketing  Ethics
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2 High Prices Deceptive Practices High-Pressure Selling Shoddy, Unsafe Products Planned Obsolescence Poor Service to Some Marketing’s Impact on  Individual Consumers Criticisms Leveled  at the Marketing  Function by  Consumers, and  Others
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3 High  Costs of  Distribution   High  Advertising And  Promotion  Costs High Prices Caused by the Following Factors Excessive Markups Marketing’s Impact on Individual  Consumers: High Prices
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Deceptive Pricing Falsely Advertising “Factory” or  “Wholesale” Prices,  Large Reduction From Phony High List Price Deceptive Packaging Exaggerating Package Contents, Not  Filling Package to the Top, Using  Misleading Labeling Deceptive  Promotion Overstating the Product’s Features,  Luring Customers to the Store for Out-of- Stock Bargains, etc. Marketing’s Impact on Individual 
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kotcha20 - Chapter20 MarketingandSociety:Social Ethics 1...

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