MBQA - One of the most important core values in the Malcolm...

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One of the most important core values in the Malcolm Baldridge Quality Award (MBQA) criteria is Managing By Innovation. This core value is exceedingly becoming more important is the ever evolving economy of today and the future. With the state of the economy as it is, it is of great importance to thrive to be better than your competitors are. Additionally today we live in a global economy so potential competitors can come from several different avenues. Lastly, presently we are living in the most technologically expansive time in history. If an organization does not constantly look for ways to innovate they soon find themselves to be obsolete. Apple Inc. is one of the best examples of company that exudes the MBQA core value “Managing by Innovation.” Managing for innovation is described as going beyond traditional Research and Development, emphasized need to make meaningful change to improve products, programs, processes, and value for stakeholders (Blazey, 2006). Apple is in the personal computer hardware and software industry. Apple Inc. currently has 34,400 full time employees, and is headquartered in Cupertino, California. As of September 26, 2009, it had 273 retail stores,
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