MAR 3503, Sections 0111, 2948, and 2950
Individual Written Assignment
Due at the start of class, Wednesday, September 15
Worth: 20 points
For this assignment, you will design research strategies to compare how well two advertisements attract
You need to complete either
Option 1 or Option 2 below.
Select a product that is advertised in print.
Within one medium, find two different ads from 2010 for
the same product.
For example, you might find two different magazine ads for Diet Coke.
Print ads may be found in many different media, including newspapers and magazines.
ads should come from the same medium, but the ads do not need to come from the same
specific source within a medium.
For example, if you have two magazine ads, one could be
and another could be from
The product can be a good, a service, a place to live, an event, or anything else.
“Same product” means that advertised products
really should be identical
: same brand, same
Staple the ads or a copy of the ads to the back of your assignment.
Indicate the source of each ad and
the date that each ad appeared.
To open your assignment, briefly (in a sentence or two) describe each ad.
What product do the ads
In what main ways do the ads differ?
Next, state your hypothesis:
which ad do you predict to be more likely to attract consumers’ attention?
State your reasons for formulating this hypothesis: what, specifically, about this ad will make it more
Be sure to support this hypothesis with wh
at you’ve learned about “source
that draw attention.
Now, select two research methods to test this hypothesis.