This preview shows pages 1–3. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Perception, attention, memory, comprehension, categorization Attitudes, attitude change Decision making Individual differences and personal factors Motivation, needs, personality, demographics Environment Friends, family, group norms, culture These interact to shape thoughts, feelings, and behaviors. 6 Whom do we want to influence? Purchaser, but also Influencers User Information gatherer Decider 3 7 A definition of Consumer Behavior The totality of consumers thoughts, feelings, and decisions about the consumption, acquisition, and disposition of goods, services, activities, and ideas. 8 but who cares? Marketing managers Policy makers Ethicists and consumer advocacy groups We do (as consumers!) 9 Next up How do we learn how consumers behave?...
View Full Document
This note was uploaded on 06/05/2011 for the course MAR 3503 taught by Professor Cohen during the Fall '08 term at University of Florida.
- Fall '08