Noteshells07 - Attitude Change: Learning 1 Outline...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
1 1 Attitude Change: Learning 2 Outline Classical conditioning The role of prediction Evaluative conditioning Stimulus generalization Instrumental (operant) conditioning Consequences of behavior Social learning Schedules of reinforcement 3 Changing Attitudes Affect Behavior Cognitions
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
2 4 Learning A relatively permanent change in response caused by experience. Making associations From the simple to the complex 5 Classical Conditioning Ivan Pavlov (1849 – 1936) 6 Classical Conditioning Food Salivation Bell + Food Salivation Bell Salivation Occurs when a stimulus that elicits a response is paired with another stimulus that initially does not elicit a response on its own.
Background image of page 2
3 7 Classical Conditioning Food Salivation Bell + Food Salivation Bell Salivation Unconditioned Stimulus (UCS) Unconditioned Response (UCR) Conditioned Stimulus (CS) Conditioned Response (CR) 8 Classical Conditioning in Marketing How can make you hungry? UCR?
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/05/2011 for the course MAR 3503 taught by Professor Cohen during the Fall '08 term at University of Florida.

Page1 / 8

Noteshells07 - Attitude Change: Learning 1 Outline...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online