2018-08_bbi2354_notes_1534410366_1._an-overview-of-international-business.pptx

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1. An overview of InternationalBusiness
Learning ObjectivesDiscuss the meaning of internationalbusinessExplain the importance of understandinginternational businessIdentify and describe the basic forms ofinternational business activitiesDiscuss the causes of globalizationComprehend the growing role of emergingmarkets in the global economy
What is International BusinessInternational business encompasses allcommercial activities that take place topromote the transfer of goods, services,resources, people, ideas, and technologiesacross national boundaries.
International business occurs in manydifferent formats:The movement of goods from country to another(exporting, importing, trade)Contractual agreements that allow foreign firms touse products, services, and processes from othernations (licensing, franchising)The formation and operations of sales,manufacturing, research and development, anddistribution facilities in foreign markets
International Business vs. DomesticBusinessInternationalBusinessvs.DomesticBusinessBoundariesCurrenciesCulturesLegal SystemsAvailability of ResourcesSkills & Knowledge
Why Study International Business?Provides the knowledge and skills that areessential for your career in today'sbusiness environmentHelps you make better career assessmentsCompete successfully with peers andfuture competitorsStay abreast of the latest businesstechniques and toolsObtain cultural literacy
A. International Business Activities1. Exporting & Importing2. Licensing3. Franchising4. Strategic Partnerships & Joint Venture5. Foreign Direct Investment (FDI)
1. Exporting and ImportingExports: a good orservice produced inone country thenget marketed toother country.Imports: a good orservice brought intoone country fromanotherTrade in goods:tangible & visibleproducts such asclothing, computers,and raw materials.Trade in Services:intangible & invisibleproducts such asbanking, travel andaccounting activities.
Top 10 export countries worldwide in 2016No.CountryExport (USD billions)1China2098.162United States1454.613Germany1339.654Japan644.935Netherlands569.716Hong Kong, China516.737France501.268Republic of Korea495.439Italy461.5210United Kingdom409.4
2. LicensingLicensing is one of other ways to expand the businessinternationally.Licensing is the arrangement between a firm, calledlicensor, allows another one to use its intellectualproperty such as brand name, copy right, patent,technology, trademark and so on for a specific period oftime.

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Term
Fall
Professor
sahadat

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