Noteshells15 - 1 1 Social Influence and Decisions...

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Unformatted text preview: 1 1 Social Influence and Decisions: Conformity, the Presence of Others, and Power 2 Outline Normative Conformity Informational Conformity Pluralistic Ignorance Diffusion of responsibility Social loafing Bystander effect Power 3 Asch’s “Study on Perception” In a room with others, asked to judge which comparison line (in B) matched the standard (A). Suddenly, all others begin giving wrong answers! 2 4 Asch Study: Results When others gave wrong answer: 76% of naïve subjects conform at least once. On average, people conformed on a third of these trials. One subject’s thoughts If naïve subject allowed to give answers privately, conformed on ~12.5% 5 Asch Study: Results Conformity went up with group size (to a point). 6 Normative Conformity Conformity Normative conformity: Conformity to meet the expectation of a person or group Asch study May only lead to “mere compliance” (not private acceptance). 3 7 Norms Informal rules that govern behavior. Descriptive norms: “How things are.” Prescriptive norms: “How things should be.” We conform to norms! 8 Consequences of Norm Violations “Johnny Rocco” study (Schacter) Discuss appropriate punishment for Johnny. One group member (deviant) told to always disagree. What happened to the deviant? Received many comments and questions at first. Then: Ignored. Punished. 9 Normative Conformity, cont’d. Violating norms is aversive! (For most people.) Are norms working in your favor?...
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This note was uploaded on 06/05/2011 for the course MAR 3503 taught by Professor Cohen during the Fall '08 term at University of Florida.

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Noteshells15 - 1 1 Social Influence and Decisions...

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