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Noteshells17 - Family Organizational and Group Decision...

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1 1 Family, Organizational, and Group Decision Making 2 Outline Organizational Decision Making “Buy - class” framework Family Decision Making Trends Family life cycle Decision types Group Decision Making Polarization Groupthink 3 Organizational Decision Making Consumer decisions in organizations (B2B) Examples Characteristics: Often made by groups or committees Often involves substantial amounts of money Often involves “personal selling”
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2 4 Buy-Class Framework Types of organizational decisions: Straight Re-Buy Modified Re-Buy New Task **This is where it’s most important to understand group decision-making.** 5 Family / Household Decision Making Traditional households Extended Families Nuclear Families Contemporary households Size Composition (“POSSLQ”) Trends The new extended family 6 Family Life-Cycle Consumption determined in part by place in the life cycle.
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