Noteshells27 - • Part 1 We defined CB and talked about...

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1 1 Course Wrap Up 2 What is consumer behavior? The totality of consumers’ thoughts, feelings, and decisions about the consumption, acquisition, and disposition of goods, services, activities, and ideas. 3 What is consumer behavior? Who? The totality of consumers’ thoughts, feelings, and decisions about the consumption, acquisition, and disposition of goods, services, activities, and ideas.
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2 4 What is consumer behavior? What? The totality of consumers’ thoughts, feelings, and decisions about the consumption, acquisition, and disposition of goods, services, activities, and ideas. 5 What is consumer behavior? When? The totality of consumers’ thoughts, feelings, and decisions about the consumption, acquisition, and disposition of goods, services, activities, and ideas. 6 What is consumer behavior? In reference to…? The totality of consumers’ thoughts, feelings, and decisions about the consumption, acquisition, and disposition of goods, services, activities, and ideas.
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3 7 How did we study it?
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Unformatted text preview: • Part 1: We defined CB, and talked about how one does research on CB. • Parts 2 – 5: We focused on influences on thoughts, feelings, and decisions. 8 Influences on thoughts, feelings, and decisions: • Part 2: Pre-decision processes – What determines the information available “in your head”? – How do we evaluate that information? • Part 3: Consumer decision processes – How do we use the available information to make decisions? – How do thoughts and feelings get translated into observable behaviors (decisions)? 9 Influences on thoughts, feelings, and decisions: • Part 4: Differences between consumers – How do differences between individuals map onto differences in thoughts, feelings, and behavior? – How do things like age, social class, and culture impact thoughts, feelings, and behavior? • Part 5: Final topics – How to use what you’ve learned to learn something new about consumer behavior....
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Noteshells27 - • Part 1 We defined CB and talked about...

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