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Unformatted text preview: Adjusted R 2 = 0.0094 Residual SD = 45,658 3 predictors: Audience, Male, & Income predicted PageCosts = 4,043 + 3.79 Audience  123.6 Male + 0.90 Income R 2 = 0.7871 Adjusted R 2 =0.7746 Residual SD = 21,578 Page Costs Predicted from: Projected Audience Size (thousands), Percent Male, Median Household Income Regression Statistics Multiple R 0.887 R Square 0.7871 Adjusted R Square 0.7746 Standard Error 21578 Observations 55 ANOVA df SS MS F Significance F Regression 3 87780133202 2926004440 1 62.84 3.81619E17 Residual 51 23745829151 465604493.2 Total 54 1.11526E+11 Coefficients Standard Error t Stat Pvalue Lower 95% Upper 95% Intercept 4043 16884 0.24 0.811729853 37939 Audience 3.788 0.281 13.48 0.0000 3.2241 4.3520 Male123.6 137.80.90 0.3740400.4 153.1 Income 0.903 0.370 2.44 0.0181 0.161 1.645...
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 Spring '09

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