magazine-regressions

magazine-regressions - Adjusted R 2 = -0.0094 Residual SD =...

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DV: Page Costs for a 1-page ad IVs: Audience (measured in thousands), Male (percentage of audience that is male), Income (median household income of audience) 1 predictor: Audience only predicted PageCosts = 44,951 + 3.54 Audience R 2 = 0.7609 Adjusted R 2 =0.7564 Residual SD = 22,431 1 predictor: Male only predicted PageCosts = 89,209 – 142.9 Male R 2 = 0.0066 Adjusted R 2 = -0.0121 Residual SD = 45,720 1 predictor: Income only predicted PageCosts = 118,874 - 0.74 Income R 2 = .0278 Adjusted R 2 =.0094 Residual SD = 45,231 predicted PageCosts = 42,199 + 3.56 Audience + 63.9 Male R 2 = 0.7622 Adjusted R 2 = 0.7530 Residual SD = 22,584 predicted PageCosts = 8,173 + 3.77 Audience + 0.72 Income R 2 = 0.7837 Adjusted R 2 = 0.7754 Residual SD = 21,537 predicted PageCosts = 119,792 + 32.3 Male – 0.79 Income R 2 = 0.0280
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Unformatted text preview: Adjusted R 2 = -0.0094 Residual SD = 45,658 3 predictors: Audience, Male, & Income predicted PageCosts = 4,043 + 3.79 Audience - 123.6 Male + 0.90 Income R 2 = 0.7871 Adjusted R 2 =0.7746 Residual SD = 21,578 Page Costs Predicted from: Projected Audience Size (thousands), Percent Male, Median Household Income Regression Statistics Multiple R 0.887 R Square 0.7871 Adjusted R Square 0.7746 Standard Error 21578 Observations 55 ANOVA df SS MS F Significance F Regression 3 87780133202 2926004440 1 62.84 3.81619E-17 Residual 51 23745829151 465604493.2 Total 54 1.11526E+11 Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Intercept 4043 16884 0.24 0.8117-29853 37939 Audience 3.788 0.281 13.48 0.0000 3.2241 4.3520 Male-123.6 137.8-0.90 0.3740-400.4 153.1 Income 0.903 0.370 2.44 0.0181 0.161 1.645...
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