finalb1 - BRANDMAPS Written Report A Marketing Plan for the...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
BRANDMAPS Written Report A Marketing Plan for the next Year (4 Quarters) See Chapman's BRANDMAPS text, Chapter 10 for details. Additional "Do's and Don'ts" 1. Don't load the report with tons of output from BMaps. I already have all the results on disk. 2. Do include backup for specific statements (i.e., cite evidence for your evaluations of what happened, what was good, etc.) 3. In other words, only include information necessary to make your points. 4. Title each Table and Figure in your report and refer in text to any that you do include.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
How to "Show Your Stuff" (point #6 on page 160) 1. Give up to three specific (perhaps the three best?) examples of how you used the marketing research studies to guide your thinking and actions. Be as specific as possible here. 2. Give up to three examples of how you tracked the marketing and financial information and how any analysis of financial/marketing information (i.e., information that was not from a research study based on a survey of either customers or distributors) aided your thinking. Again, be specific.
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 5

finalb1 - BRANDMAPS Written Report A Marketing Plan for the...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online