Out3 - REVISED Course Outline and Schedule Problems &...

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REVISED Course Outline and Schedule Dr. Alan Sawyer Spring, 1999 Reading Assignments: GPM = Guiltinan, Paul, and Madden text; BM = BRANDMAPS book Assigned Day Date Topic and Assignment Reading Tues 5-Jan Introduction to Course GPM: Ch. 1 BM: Ch. 1 Thurs 7-Jan How to Analyze a Marketing Case and Marketing Math Reading #1 GPM: Ch. 6 Tues 12-Jan Introduction to BRANDMAPS BM: Chs. 2-4 GPM: Ch. 2 Thurs 14-Jan Market Analysis and Research Available in BRANDMAPS BM: Chs. 5-9 Written answers to Problem #3 due in class GPM: pp. 80-83;95-98 Tues 19-Jan Market Segmentation and Analysis GPM: Chs. 3,4 Go over answers to problem #3 BM: Ch. 13 Finish discussing BRANDMAPS Thurs 21-Jan Sample Case: Sawyer Laboratories Individual Assignment: Be prepared to answer the assigned questions (no written assignment). Quiz on Marketing Math (moved from Jan. 19) Tues 26-Jan Case: Jones-Blair Company Group Assignment: Prepare written answers to the assigned questions Group Assignment: BRANDMAPS marketing research requests for Quarter 1. Thurs 28-Jan Competitive Analysis I Reading #2 Reading #3 Tues 2-Feb Competitive Analysis II Group Assignment: BRANDMAPS decisions and marketing research requests for Quarter 2. Thurs
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This note was uploaded on 06/05/2011 for the course MAR 4803 taught by Professor Sawyer during the Spring '09 term at University of Florida.

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Out3 - REVISED Course Outline and Schedule Problems &...

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