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Unformatted text preview: do they come from? 1. People’s values and moral beliefs 2. Sensory reaction such as liking the taste of chocolate 3. Aesthetic reaction such as admiring the color of pain 4. As • Classical conditioning: • Operant conditioning: Behaviorally Based Attitude Explicit vs. Implicit Attitudes • Explicit: attitudes we KNOW o I know I love my parents o I know I want to graduate Implicit: attitudes that are involuntary and uncontrollable Explicit vs. Implicit: Sam wants equality for all. He knows this so he signs a petition for affirmative action. He also grew up in a culture with many negative stereotypes and implicitly his behaviors may change when he is around people of color, without him even knowing or realizing....
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This note was uploaded on 06/06/2011 for the course PSYC 430 taught by Professor Johnson during the Spring '11 term at South Carolina.
- Spring '11
- Social Psychology