Chapter 2 - 2/7/11 I. Ethnocentrism and Cultural Relativism...

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2/7/11 I. Ethnocentrism and Cultural Relativism a. Confucius i. “All people are the same; only their habits are different.” II. Cultural Relativism i. The practice of judging a culture by its own standards ii. Alternative to ethnocentrism iii. Requires openness to unfamiliar values and norms iv. Requires the ability to put aside cultural standards known all our lives v. Businesses no know that success in the global economy depends on awareness of cultural patterns around the world b. Many companies used marketing strategies that lacked sensitivity to cultural diversity III. Cultural relativism problems a. If almost any behavior is the norm somewhere in the world, does that mean everything is equally right? b. We are all members of a single human species, what are the universal standards of proper conduct? c. In trying to develop universal standards, how do we avoid imposing our own standards on others? IV.A Global Culture?
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This note was uploaded on 06/06/2011 for the course SOCI 2011 taught by Professor Shaconnahaley during the Spring '11 term at Kennesaw.

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Chapter 2 - 2/7/11 I. Ethnocentrism and Cultural Relativism...

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