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Unformatted text preview: Original information on Key Draft Assignment I. Introduction Give a brief description of the industry background (the industry itself, not any particular firm in it). Give a brief description of the history of each firm of the chosen pair, including the market share, sales levels, and profit for the last 5 years. I I. Operational objective Research each firm's stated mission statement. Narrow that down yourself to an operational objective. For example, an operational objective for a large mass merchandiser may be "to establish and execute a global supply chain to minimize product cost and meet customers' quality expectations." (Note: This part is NOT a research question. I t is asking you to simply state what the operational objective is.) Another example would be the operational objective of an auto racing track pit crew, which may be something like "accomplish any necessary adjustments/ repairs in 16 seconds or less, while also filling the gas tank and changing four tires." I I I. repairs in 16 seconds or less, while also filling the gas tank and changing four tires....
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- Spring '11