Lecture 2 - will occur 8 Designing a Study Participants...

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Doing Social Psychology Research 02/09/11 (Part 1) 1
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2 Research Process
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3 Basic v. Applied Research Basic: goal is to increase understanding of human behavior Applied: goal is to increase understanding of naturally occurring events and find solutions to practical problems
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The Research Process Problem Literature Theory Hypothesis Research plan Conduct project Analysis Interpretation Prepare report Share results 4
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5 Adapted from Bordens & Abbott, 2008, p. 24
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Getting Ideas Nonsystematic Inspiration Serendipity Everyday life Systematic Past research Theory Classroom 6 research ideas should be testable, likely to succeed, and important
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7 Theory and Hypothesis Theory: organized set of principles used to explain observed phenomena Hypothesis: specific testable prediction about the conditions under which an event
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Unformatted text preview: will occur 8 Designing a Study Participants Types of Participants precedent availability Number of Participants finances time 9 Sampling Population Sample Random sampling 10 11 Variables Variable: anything that can take on two or more values Independent (IV) Dependent (DV) Extraneous 12 Measurement Operational definition: specify a concept in terms of how it will be measured Nominal Ordinal Interval Ratio (measurement scales) 13 Relationships and Designs Causal EXPERIMENTAL cause and effect, e.g. A B high control, low realism Correlational CORRELATIONAL association, e.g. A B low control, high realism includes quasi-independent variables...
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Lecture 2 - will occur 8 Designing a Study Participants...

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