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Out of the Book 4 - MEMO To John George From Ross Baker...

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MEMO To: John George From: Ross Baker Date: 10/26/2010 Subject: IMPROVING YOUR PRESIDENTIAL NOMINATION SPEECH You and I have had several conversations in the past months about our upcoming Fraternity elections and how it is very pivotal that we have strong leaders like you on our next Fraternity Executive Board. After reading Chapters 1 and 8 of Own The Room: Business Presentations That Persuade, Engage, and Get Results by Booth, Shames, and Desberg, I may have some tips to help make your speech more persuasive and effective. When crafting your speech, you should focus on one goal, separating yourself from other candidates and convincing the audience that you are the strongest leader. You have always said that your strongest qualities that set you apart are your determination and passion, so if you focus on those two qualities and quantify them through things you have done, that is likely the most persuasive way you can present yourself as the best candidate to the chapter. You should make that your purpose for speaking first and foremost. A concise purpose is all-important to making
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