PAIBOC Planner

PAIBOC Planner - PAIBOC Planner City College Case BUSINESS...

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PAIBOC Planner – City College Case BUSINESS INTERNSHIP LETTER What are your (writer’s) purposes? General: To inform To inspire To request To entertain To persuade To build goodwill Specific: What do you want reader to think and/or do after reading your letter? Who is are your audiences? How do they differ? What characteristics are relevant to this message? Initial: Gatekeeper: Primary: Secondary: Watchdog: What information must letter include? Organize Informative / Persuasive Messages Get attention . Give any good news and summarize main point/message. Create interest . Give details, clarification, and background. Present any negative elements—as positively as possible. Develop desire . Explain reader benefits. Call for action . Make your request. End with goodwill statement: friendly, positive, forward- looking.
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What reader benefits (audience advantages) can you point out to support your request? Note:
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This note was uploaded on 06/06/2011 for the course MGMT 250 taught by Professor Clippinger during the Fall '10 term at South Carolina.

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PAIBOC Planner - PAIBOC Planner City College Case BUSINESS...

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