In economic times like these, international expansion serves as one of the only current
ways to experience business success. Karachi, Pakistan, and Rio de Janeiro, Brazil, both
serve as strong markets for an expansion location for Endurance Sports.
Endurance Sports is looking to expand internationally to either Karachi, Pakistan or Rio
de Janeiro, Brazil. Endurance Sports is a sporting goods company based in Pittsburgh,
Pennsylvania, and following a period of strong economic growth, Endurance Sports
expanded nationally. Locations included Pittsburgh, Charleston, Orlando, Atlanta,
Austin, Los Angeles, Seattle, Detroit, and most recently, San Francisco.
These markets each expanded until about a year ago, when the national economy began
to slump and the average American began to spend less. Instead of shutting down certain
locations, Endurance Sports has already decided it wants to go overseas to reach new
markets. It narrowed its choices down to Karachi, Pakistan and Rio de Janeiro, Brazil.
Each location has a unique opportunity to be very successful.
The purpose of this report is to recommend whether Rio de Janeiro, Brazil or Karachi,
Pakistan is a more promising location to open up a new branch for Endurance Sports.
Alpha Research Team narrowed its research to focus on:
Economic Factors and Stability
Competition and Endorsements
Laws and Regulations
Each topic will be discussed in detail and analyzed in order to help Endurance Sports
choose a city for overseas expansion.
The information for this report was obtained from
government websites, private organization websites, and article databases.