Candelier-Square-MKT465-Final-Report.pdf - CANDELIER BY...

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CANDELIER BY SQUARE 3 Tanzin Tasnum 1621196030 14 Tashfia Shahrin 1712254030 21 Labib Muntasir 1712139630 22 Sakib Khondoker 1712970630 23 Tahsin Kabir 1721826630 24
ACKNOWLEDGEMENT In the name of Allah, the most Gracious, and the most Merciful, we can state that we have finally been able to draw a conclusion to the assigned report which was to ‘Introduce New Candle Brand in Bangladesh’ and is of grave importance in our Brand Management (MKT465) course. Every one of us would like to express our heartiest gratitude and recognition to our respectable lecturer, Mrs. Sherina Idrish (Seh) who gave her all for us to get a clear understanding of our course and which will hopefully reflect on this amazing report she gave us the chance to work on. This report gave us the opportunity to go far and beyond in researches which will prove useful in our upcoming further education and other marketing major courses. And we cannot thank her enough for the extensive guiding and mentoring that she has provide us throughout the entire course which will surely help us all in us paving the way for our degree to complete our Bachelor of Business Administration (BBA). Though we faced some inconvenience but at very last we finished our report as our course in a wanted structure. We believe our course instructor will be compassionate enough to accept this positively.
LETTER OF TRANSMITTAL August 27, 2019 Sherina Idrish Senior Lecturer, Department of Marketing & International Business North South University Dear Ma’am, We present to you the report that we’ve been asked to submit regarding the launch of a new candle brand in the market of Bangladesh. Our group has named the new brand ‘Candelier’, and is planning to launch the brand through Square Group. We have come up with the tagline ‘Brightening Moments’ since we would like to educate the brand’s target about the concept of exquisite aromatic fragrant candles, and mak e them realize that the product which was previously believed to only serve as enlighteners, can also be used as a fragrant product simultaneously repelling mosquitoes, if the right ingredients are used. With much enthusiasm and excitement we have prepared our promotions encompassing all the key online and offline platforms. We express our appreciation for providing us the opportunity to work on this project. Working on this project has helped us learn new experiences in the field of managing brands. With all sincerity, we hope that you will find this report useful and detailed enough. Having provided all the information, if there are any further queries, we will be grateful to answer them. Sincerely, Tanzin Tasnum- 1621196030 Tashfia Shahrin- 1712254030 Labib Muntasir- 1712139630 Sakib Khondoker- 1712970630 Tahsin Kabir- 1721826630
Contents CUSTOMER PROFILE ........................................................................................................................... 6 STRADDLE POSITIONING ................................................................................................................... 12 Business Resonance Model ............................................................................................................... 18 BRAND RESONANCE MODEL .................................................................... Error! Bookmark not defined.

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