Gilovich3 - Sharpening and Leveling • ist of message are...

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Gilovich, Chapter 5,6,7 Biased Information 1.24.2010
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Error Nonsystematic Systematic E / Ease/accuracy
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Biases Seeing what we want to see Rational? (p. 51) fl i f i Influences information Search: type and amount Interpretation Scientists
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Second hand information “justifying” communication justifying communication Has to be worthy f i i i Informative or entertaining Exaggerated immediacy Affects decision of credibility Exaggerated informativeness Downplay qualifications Distorting facts (p 97) Distorting facts (p. 97)
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Entertainment Provides incentive against accuracy and informativeness Self interest Support goal Plausibility
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Sharpening and Leveling Gist of message are emphasized or sharpened Less essential details are de emphasized or leveled leveled. Gilovich, p. 91
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Unformatted text preview: Sharpening and Leveling • ist of message are emphasized or sharpened Gist of message are emphasized or sharpened • Less essential details are de ‐ emphasized or veled leveled. Gilovich, p. 91 xaggerated estimate of Social Support Exaggerated estimate of Social Support • lse consensus effect (p113) False consensus effect (p113) – Positive assessment of own judgment lective exposure – Selective exposure – Inadequate feedback ke Away Take Away • ow should this influence how you process How should this influence how you process information and draw conslusions? ow should this change the way you present • How should this change the way you present information to others?...
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