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Interviewing and Polling

Interviewing and Polling - • Cons – Very low response...

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3/30/2011 1 Interviewing and Polling 3/25/2011 Public Opinion Polling
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3/30/2011 2 Public Opinion Polling Population Sample Opinions or Attitudes Answers Types of Surveys Face to face (in person interview) Telephone Mail Internet
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3/30/2011 3 Face to Face Surveys Pros: Better quality & richness of responses Higher response rates More completed surveys Cons: COST!!!! Variance across interviewers Takes great amount of time to administer Social desirability bias Telephone Surveys Pros: Cheap Easy to administer Higher uniformity among interviewers Benefits of RDD Less intrusive to respondents Telephone Surveys Cons: Lower response rates Lower quality of responses Higher non response More acquiescing More socially desirable responses Higher respondent distrust Mail Surveys Pros: Cheap No interviewer bias Respondents can do it when they choose Best at getting at illicit or illegal behavior
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