Interviewing and Polling

Interviewing and Polling - Cons Very low response rate Dont...

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3/30/2011 1 Interviewing and Polling 3/25/2011 Public Opinion Polling
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3/30/2011 2 Public Opinion Polling Population Sample Opinions or Attitudes Answers Types of Surveys Face to face (in person interview) Telephone Mail Internet
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3/30/2011 3 Face to Face Surveys Pros: Higher response rates More completed surveys Cons: COST!!!! Variance across interviewers Takes great amount of time to administer Social desirability bias Telephone Surveys Pros: Cheap Easy to administer Higher uniformity among interviewers Benefits of RDD Less intrusive to respondents Telephone Surveys Cons: Lower response rates Lower quality of responses Higher non response More acquiescing More socially desirable responses Higher respondent distrust Mail Surveys Pros: Cheap No interviewer bias Respondents can do it when they choose Best at getting at illicit or illegal behavior
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Unformatted text preview: Cons Very low response rate Dont know who is responding Respondents may answer out of sequence Internet Surveys Pros Potentially cheap Potentially large N Easier presentation of stimuli Easier data collection Cons Limited access Biased sampling frame Technology problems Interviewer Effects Gender: Women respondents give more traditional answers to social issues with male interviewers; and more feminist with female interviewers Race/Ethnicity: Socially desirable answers varies 3/30/2011 4 Interviewer Effects: Demographics Age: Less prominent effect than others Generally, older interviewers are considered less threatening Personality: Ties in with training Socio economic differences...
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This note was uploaded on 06/06/2011 for the course POLI 301 taught by Professor Mcatee during the Spring '11 term at South Carolina.

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Interviewing and Polling - Cons Very low response rate Dont...

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