3/30/20112Public Opinion PollingPopulationSampleOpinions or AttitudesAnswersTypes of Surveys•Face‐to‐face (in‐person interview)•Telephone•Mail•Internet
3/30/20113Face‐to‐Face Surveys•Pros:–Better quality & richness of responses–Higher response rates–More completed surveys•Cons:–COST!!!!–Variance across interviewers–Takes great amount of time to administer–Social desirability biasTelephone Surveys•Pros:–Cheap–Easy to administer–Higher uniformity among interviewers–Benefits of RDD–Less intrusive to respondentsTelephone Surveys•Cons:–Lower response rates–Lower quality of responses•Higher non‐response•More acquiescing•More socially‐desirable responses•Higher respondent distrustMail Surveys•Pros:–Cheap–No interviewer bias–Respondents can do it when they choose–Best at getting at illicit or illegal behavior
has intentionally blurred sections.
Sign up to view the full version.