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Unformatted text preview: o Lifetime value of a customer: (Revenues+ intangible benefits brought in over a lifetime)-(investments made to attract and retain them) o Physical distribution function: transporting and storing goods o Ethics: more than 50% of all companies offer ethics training Chapter 2 o S(pecific)M(easureable)A(ttainable)R(elevant)T(imely) o Tactics: specific steps of action with a deadline . o Marketing Mix (4 Ps of marketing) Product: improve quality, maintain quality, examine product line Price: increase, decrease, maintain, examine Place/ Distribution: increase, decrease, maintain, examine Promotion: increase Chapter 3...
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- Spring '08