Q8 - Explain those global segments - Global Teens and Global Elite.docx

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Q8. Explain those global segments: Global Teens and Global Elite. What are the conditions thata segment must have to be considered global?. Global segments representsan effort to identify and categorize groups of customers and countries according to common characteristics. Global consumer culture positioning identifies the brand as a symbol of a particular global culture or segment. Global Teens Global teens are 12 – 19 year olds who share behaviors, interests and values. They are usually from the middle class and are reachable through similar services businesses provide like Television, Film, the internet and music. According to a study conducted in 44 countries, global teens can be classified in six distinct groups. These are as follows; 1. Thrills and chills. They enjoy fun, friends, going out and experiencing life. 2. Upholders. They conform to social and family traditions. 3. Quiet achievers. They conform to social norms and have strong family ties.
4. Resigned.

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