SMGT 3238 CHS 6 Study Notes Spring 2011 (1)

SMGT 3238 CHS 6 Study Notes Spring 2011 (1) - SMGT 3238

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SMGT 3238 UNDERSTANDING SPORT ORGANIZATIONS Lecture ch 6
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SMGT 3238 UNDERSTANDING SPORT ORGANIZATIONS   CHAPTER 6   STRATEGY   IN SPORT  ORGANIZATIONS
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SMGT 3238 Ch 6 INTRODUCTION EXERCISE – WHAT DO YOU KNOW  ABOUT CORPORATE STRATEGY? T or  F CONCEPT T 1) Corporate Strategy incorporates company  strengths  and  weaknesses   F 2)   Corporate Strategy is actually a very  Simple Plan  according to the text F 3)   Corporate Strategy does not/cannot   account for environmental realities  and trends F 4)   Corporate Strategy has more to do with the  short term  rather than  long  term T 5)   Corporate Strategy   includes decisions to compete in specific product  market segments T 6)   Corporate Strategy is designed to achieve the basic  objectives  of the  organization F 7)   Corporate Strategy   does not involve   reducing, or closing down operations  or subunits T 8)   “Business” Strategy is concerned with a company competing in one   particular industry segment T 9)   In order to be successful, organizations  must  respond to changes in their  environment with appropriate changes, and changes to  their structure T 10)  Wilson (sporting goods company) was originally in  the meat business
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OVERVIEW In order to be successful, organizations  must  respond to changes  in their  environment with appropriate changes,  which will in turn  require structural  changes . Nebraska goes to Big 10 –new relationships/structure, reporting line,   policies, etc.
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ORGANIZATIONAL  STRATEGY Define: “ORGANIZATIONAL STRATEGY” 
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ORGANIZATIONAL  STRATEGY “ORGANIZATIONAL STRATEGY”  A comprehensive and integrated  plan  with  long term   implications designed to  achieve the basic   objectives  of the  organization.
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STRATEGY Business & Corporate Strategy
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STRATEGY 4 Major Indicators
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STRATEGY 4 INDICATORS 1) INCORPORATES  COMPANY  STRENGTHS AND  WEAKNESSES  2) ACCOUNTS FOR  ENVIRONMENTAL  REALITIES AND  TRENDS Explain… using GSU’s strategy on Gender Equity- 1. Why add Women’s Track/CC? 2. Why discontinue men’s swimming? Or 3. Why move/not move to BCS Comprehensive long range  plan GSU’s
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ORGANIZATIONAL  STRATEGY 3) INCLUDES DECISIONS TO COMPETE IN  SPECIFIC PRODUCT MARKET SEGMENTS   4) ALSO, TO REDUCE, EXPAND, DIVERSIFY  OR EVEN CLOSE DOWN SPECIFIC  OPERATIONS OR SUBUNITS Track/C C Swimmin
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ORGANIZATIONAL  STRATEGY LEVELS OF STRATEGY CORPORATE LEVEL BUSINESS LEVEL
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SMGT 3238 CH 6 Organization Strategy GROUP ACTIVITY -  KEY Strategy Type (4pt) Why (1pts) ADIDAS ACQUIRING GOLF, CYCLING, ETC. COMPANIES IS AN EXAMPLE OF THE FOLLOWING STRATEGY: BUSINESS Same industry NIKE DEVELOPING NEW PRODUCTS (SHOES) IS AN EXAMPLE OF THE FOLLOWING STRATEGY: BUSINESS Same industry YAMAHA MOTOCYCLE ACQUIRES
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This note was uploaded on 06/05/2011 for the course SMGT 3238 taught by Professor Burden during the Spring '11 term at Georgia Southern University .

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SMGT 3238 CHS 6 Study Notes Spring 2011 (1) - SMGT 3238

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