L2 Internal %26 External Contingencies

L2 Internal %26 External Contingencies - Contingency...

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Contingency Framework Market Audit SWOT Analysis
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Planning 1. Understanding Consumers’ Needs a. Marketing Research b. Participants as Consumers c. Spectators as Consumers 2. Market Selection Decisions a. Market Segmentation b. Target Markets c. Positioning 3. Marketing Mix Decisions a. Sports Products b. Pricing c. Promotion d. Place Implementation Control fit EXTERNAL CONTINGENCIES Competition Legal/Political Demographics Technology Culture Physical Environment Economy fit INTERNAL CONTINGENCIES Org. Vision Org. Mission Org. Objectives Org. Strategy Org. Culture
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In sport marketing, be prepared for the unexpected Positive Negative
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"Red Sox beat the curse” The Boston Red Sox have erased nearly  nine decades of frustration by winning  the 100th World Series "Win or lose, the Boston Red Sox have  provided some of the most exciting post- season games in the history of modern  baseball. They've won and lost highly 
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This note was uploaded on 06/05/2011 for the course SMGT 3330 taught by Professor Hall during the Spring '11 term at Georgia Southern University .

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L2 Internal %26 External Contingencies - Contingency...

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