L3 Marketing - Click to edit Master subtitle style Marketing Research What When How What kinds of studies should be done When How should studies be

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Click to edit Master subtitle style 6/5/11 Marketing Research
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6/5/11 What? When? How? What kinds of studies should be done? When should studies be done? How should research be conducted?
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6/5/11 Marketing Research Process Problem definition Research design Method of data collection Sampling technique & data
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6/5/11 1. Problem Definition The first & most important step to any study How should the BVSG position itself in relation to its competition? Research Objectives To determine the relative importance that BVSG participants assign to determinant factors that influence their
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6/5/11 2. Research Design Exploratory Used to define a problem more precisely (ex. Don’t know why ticket sales are down) Descriptive Describes the characteristics of a targeted group by asking who, what, Causal
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6/5/11 Picture 3
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3. Data Collection Secondary Data Refers to relevant data that was collected at an earlier time (can be both
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This note was uploaded on 06/05/2011 for the course SMGT 3330 taught by Professor Hall during the Spring '11 term at Georgia Southern University .

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L3 Marketing - Click to edit Master subtitle style Marketing Research What When How What kinds of studies should be done When How should studies be

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