L4 Participant Behavior - • Recognition • Info search...

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Click to edit Master subtitle style 6/5/11 Consumer Behavior Participants
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6/5/11 Participants as Consumers Internal Factors Personality Motivation Learning Perception Attitudes External Factors Culture Social class Reference groups Family Decision-making Process
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Unformatted text preview: • Recognition • Info search • Evaluation • Participation • Post evaluation Situational Factors • Physical surroundings • Social surroundings • Task definition • Time • Antecedent states...
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This note was uploaded on 06/05/2011 for the course SMGT 3330 taught by Professor Hall during the Spring '11 term at Georgia Southern University .

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L4 Participant Behavior - • Recognition • Info search...

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