L5 Spectator Behavior

L5 Spectator Behavior - Space allocation Layout accessibili...

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Click to edit Master subtitle style 6/5/11 Consumer Behavior Spectators
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6/5/11 Spectators Motivation Fan Identification Sportscape
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6/5/11 Motivation Self-esteem enhancement & need for affiliation Diversion Entertainment
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6/5/11 Fan Identification
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6/5/11 Sportscape Stadium access Repatronag e Desire to stay Pleasure Perceived crowding Signag e
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Unformatted text preview: Space allocation Layout accessibili ty Seating comfort Scoreboar d quality Facility aesthetics 6/5/11 Summary Market orientation suggests that we need to have an intimate knowledge of our consumers Participants and spectators have very different motivations and experiences with our sport products...
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L5 Spectator Behavior - Space allocation Layout accessibili...

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