L7 Sport Product 1 - Click to edit Master subtitle style...

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Click to edit Master subtitle style 6/5/11 Sport Product
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6/5/11 Planning 1. Understanding Consumers’ Needs a. Marketing Research b. Participants c. Consumers 2. Market Selection Decisions a. Segmentation b. Target Market c. Positioning 3. Marketing Mix Decisions a. Products External Contingen cies Competiti on Legal/Polit ical Demogra phics Technolog Internal Contingen cies Org. Vision Org. Mission Org. Objectives & Goals
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6/5/11 A sport product is a good , a service , or any combination of the two that is designed to provide benefits to a sports spectator, participant, or sponsor. The Sport Product
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6/5/11 Goods are defined as tangible, physical products that offer benefits to consumers. Services are usually described as intangible, nonphysical products. Goods vs. Services
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6/5/11 Pure Goods Pure Services Goods-Service Continuum
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6/5/11 Goods vs. Services TANGIBILITY – the ability to see, feel and touch the product STANDARDIZATION – the ability of repeat the same level of quality over repeat purchases
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6/5/11 Sport Products
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L7 Sport Product 1 - Click to edit Master subtitle style...

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