L8 Sport Product 2 - fans Differentiate from competitors...

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Click to edit Master subtitle style 6/5/11 Sport Products
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6/5/11 Sport Product Product line – a group of products that are closely related because they: satisfy a class of needs are used together are sold to the same consumer groups distributed through the same outlet fall within a certain price range Product mix – the total assortment
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6/5/11 Product/Brand Extensions The application of a popular brand name to a new product in an unrelated category Novelties (licensed merchandise & collectibles) Printed materials
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6/5/11 Goals of Extensions Generate revenue Create emotional connections with
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Unformatted text preview: fans Differentiate from competitors 6/5/11 6/5/11 Sport Products 6/5/11 What Benefits Do Consumers Functional products that do useful things I buy a bat to hit better Experiential intellectual and/or emotional experiences It is so exciting to attend a football game at Autzen Stadium (Go Ducks!) 6/5/11 Group Exercise See handout Key points: Keep consumer segments in mind when developing product and/or packages Understand the benefits the product offers & which target group would care for those benefits Create a Product benefit by segment grid...
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This note was uploaded on 06/05/2011 for the course SMGT 3330 taught by Professor Hall during the Spring '11 term at Georgia Southern University .

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L8 Sport Product 2 - fans Differentiate from competitors...

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