L9 Sport Promotions - (relationship marketing) Benefits...

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Click to edit Master subtitle style 6/5/11 Sport Promotions
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6/5/11 Planning 1. Understanding Consumers’ Needs a. Marketing Research b. Participants c. Consumers 2. Market Selection Decisions a. Segmentation b. Target Market c. Positioning 3. Marketing Mix Decisions a. Products External Contingen cies Competiti on Legal/Polit ical Demogra phics Technolog Internal Contingen cies Org. Vision Org. Mission Org. Objectives & Goals
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6/5/11 Promotions All forms of communication to the consumers Objectives Inform Persuade Remind Cause action
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6/5/11 Promotions Mix Advertising Personal Selling Sales Promotions Public/Community Relations
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6/5/11 Advertising Objectives Budgeting Creative Decisions Benefits/appeals Execution Media Strategy What medium or combination?
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6/5/11 Personal Selling Person to person communication
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Unformatted text preview: (relationship marketing) Benefits include: Adapt message based on feedback Communicate more information Increased attention to the message Increased development of long-term relationships 6/5/11 Sales Promotions Short-term activities designed to stimulate immediate demand Premiums, contests, sampling, displays, coupons Examples Mullet night Dog Days Camp underneath the stars 6/5/11 Public/Community Relations Mutually beneficial relationship between a sport organization & the public Examples NBA Read to Achieve NFL Play 60 6/5/11 Sponsorship Investing in a sport property to achieve marketing objectives 6/5/11 Integrated Promotions...
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This note was uploaded on 06/05/2011 for the course SMGT 3330 taught by Professor Hall during the Spring '11 term at Georgia Southern University .

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L9 Sport Promotions - (relationship marketing) Benefits...

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