L13 Implementation %26 Control

L13 Implementation %26 Control - Click to edit Master...

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Click to edit Master subtitle style 6/5/11 IMPLEMENTING & CONTROLLING THE STRATEGIC SPORTS
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6/5/11 Planning 1. Understanding Consumers’ Needs a. Marketing Research b. Participants c. Consumers 2. Market Selection Decisions a. Segmentation b. Target Market c. Positioning 3. Marketing Mix Decisions a. Products External Contingen cies Competiti on Legal/Polit ical Demogra phics Technolog Internal Contingen cies Org. Vision Org. Mission Org. Objectives & Goals
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6/5/11 Communication Importance of having a marketing leader Examples: Communicating with players and coaches about their involvement in implementing A dress code policy (NBA) A public relations programs
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6/5/11 In addition to the leader, it is important to have a team that: Cares about the plan Has the necessary skills to execute the plan Marketing skills
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6/5/11 Coordination Coordination of people and tasks Organizational chart Who is going to do what? Who is going to respond to whom?
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This note was uploaded on 06/05/2011 for the course SMGT 3330 taught by Professor Hall during the Spring '11 term at Georgia Southern University .

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L13 Implementation %26 Control - Click to edit Master...

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