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SMGT 4330 Advertising Lecture Excercise Sp 2011 (1)

SMGT 4330 Advertising Lecture Excercise Sp 2011 (1) - b...

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Complete the MC Exercise Spring 2011 Farmer Ch 9 Advertising 1. A paid form of impersonal presentation of ideas, goods or services by a sponsor is called? a. Marketing b. Sponsorship c. Advertising d. Public relations 2. Which of the following is the primary method for publicizing a facility? 3. For a facility marketer, which of the following is not one of the four vital elements of advertising: 4. Facility advertising agencies include all of the following except : 5. Which of the following best describes the practice of providing event tickets to the media for ad time? a. None of the below
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Unformatted text preview: b. Good Deals c. Dollar Swap d. Ticket exchange 6. Which of the following is not a characteristic of sales promotions? a. Concerts b. Coupons c. Advance discounts d. All of the above are characteristics 7. All of the following represent ticket sales promotion except : a. Group Plan b. Mini-plan c. Gross sales d. Season ticket 8. Which of the following is a possible “trade out” item for facility managers? a. None of the below b. Parking c. back stage pass d. Both B & C e. Future Considerations 9. Which of the following is a possible “trade out” item for facility managers? a. All of the below b. Premium seats c. Transportation d. Both B & E e. Space in the Venue...
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