SMGT 4330 Advertising Lecture Excercise Sp 2011 (1)

SMGT 4330 Advertising Lecture Excercise Sp 2011 (1) - b....

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Complete the MC Exercise Spring 2011 Farmer Ch 9 Advertising 1. A paid form of impersonal presentation of ideas, goods or services by a sponsor is called? a. Marketing b. Sponsorship c. Advertising d. Public relations 2. Which of the following is the primary method for publicizing a facility? a. Internet b. Tickets c. TV d. Brochures 3. For a facility marketer, which of the following is not one of the four vital elements of advertising: a. Product or Event b. Seller or Promoter c. Box Office d. Earned 4. Facility advertising agencies include all of the following except : a. Specialty agency b. In-house agency c. Event advertisers d. Full service 5. Which of the following best describes the practice of providing event tickets to the media for ad time? a. None of the below
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Unformatted text preview: b. Good Deals c. Dollar Swap d. Ticket exchange 6. Which of the following is not a characteristic of sales promotions? a. Concerts b. Coupons c. Advance discounts d. All of the above are characteristics 7. All of the following represent ticket sales promotion except : a. Group Plan b. Mini-plan c. Gross sales d. Season ticket 8. Which of the following is a possible “trade out” item for facility managers? a. None of the below b. Parking c. back stage pass d. Both B & C e. Future Considerations 9. Which of the following is a possible “trade out” item for facility managers? a. All of the below b. Premium seats c. Transportation d. Both B & E e. Space in the Venue...
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This note was uploaded on 06/05/2011 for the course SMGT 4330 taught by Professor Burden during the Spring '11 term at Georgia Southern University .

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SMGT 4330 Advertising Lecture Excercise Sp 2011 (1) - b....

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