SMGT 4330 CH 9 Farmer ADVERTISING Lecture Notes Spring 2011 (1)

SMGT 4330 CH 9 Farmer ADVERTISING Lecture Notes Spring 2011 (1)

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Unformatted text preview: SMGT 4330 SPORT FACI LI TY PLANNI NG AND MANAGEMENT FARMER Chapter 9 Advertising Facility/Event Objectives for ch 9 Advertising defined Event advertising Facility advertising Advertising agencies Budget Sales promotion Advertising - define??? ADVERTI SI NG A PAI D FORM OF I MPERSONAL PRESENTATI ON OF I DEAS, GOODS OR SERVI CES BY AN I DENTI FI ED SPONSOR Just do it Nike Advertising FOUR VI TAL ELEMENTS PRODUCT OR EVENT BUYER OR PATRON SELLER OR PROMOTER BOX OFFI CE Ex SEC Championship TWO TYPES OF ADVERTI SI NG FACI LI TY EVENT Br idgestone Ar ena (for mer ly Sommet Center ) in Nashville, Tennessee What is the preferred method of advertising a facility? FACI LI TY ADVERTI SI NG PURCHASED OR EARNED DELI VERS A MESSAGE TO AUDI ENCE BROCHURES BROCHURES - PRI MARY METHOD Spring Concert Update: Ticket I nformation Tim McGraw Will Headline Spring Concert at Paulson Stadium EVENT ADVERTI SI NG RESPONSI BI LI TY OF FACI LI TY OR PROMOTER CHANGE ADS LEADI NG UP TO EVENT Tim M cGr aw playing at GSU TARGET ADVERTI SI NG examples for?...
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SMGT 4330 CH 9 Farmer ADVERTISING Lecture Notes Spring 2011 (1)

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