SMGT 4330 Farmer CH 8 Marketing Lecture Notes Fall 2010

SMGT 4330 Farmer CH 8 Marketing Lecture Notes Fall 2010 -...

Info iconThis preview shows pages 1–12. Sign up to view the full content.

View Full Document Right Arrow Icon
FARMER CH 8 MARKETING
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Objectives for this chapter Discussion of Sport Marketing Defined Characteristics for sport/sporting events The marketing plan Description of components Case Study - Golf
Background image of page 2
Farmer ch 8 Marketing Theme. ..golf!
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Farmer ch 8 Marketing Theme. ..golf!
Background image of page 4
SMGT 4330 SPORT FACILITY PLANNING CHAPTER 8 MARKETING
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Farmer ch 8 Team Exercise Match: 1. “Mission statement” 2. “Sport Marketing” 3. Sport is unpredictable”, meaning___? 4. Components of marketing plan. 5. 1 goal of marketing research. 6. 5 “P’s” of sport marketing. INDICATOR A experience is ever changing B “needs of patrons” C (product, price, place, promotion, pr, etc.) D (mission, goals, swot, research, etc.) E new customers F basic direction
Background image of page 6
Field exercise-Response Define 1. Mission statement--- Basic Direction 2. Sport Marketing — “needs of patrons” 3. Sport is “unpredictable ”- experience is ever changing 4. Components marketing plan – (mission, goals, SWOT, research, etc.) 5. 1 goal of marketing research – new customers 6. 5 “P’s” of sport marketing – (product, price, place, promotion, PR, etc.) satisfying
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Field exercise-Response Define 1. Mission statement--- Basic Direction 2. Sport Marketing — “needs of patrons” 3. Sport is “unpredictable ”- experience is ever changing 4. Components marketing plan – (mission, goals, SWOT, research, etc.) 5. 1 goal of marketing research – new customers 6. 5 “P’s” of sport marketing – (product, price, place, promotion, PR, etc.) satisfying
Background image of page 8
MARKETING …SERVING THE NEEDS AND DESIRES OF PATRONS …PUTTING PATRONS IN THE SEATS AND KEEPING THEM COMING BACK * *New or used?
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
MARKETING …SERVING THE NEEDS AND DESIRES OF PATRONS …PUTTING PATRONS IN THE SEATS AND KEEPING THEM COMING BACK * *retention over acquisition
Background image of page 10
SPORT CHARACTERISTICS The “experience” 2 individuals attend 2010 football game, one, a fan of Miss. State; other, Ga.
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 12
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/05/2011 for the course SMGT 4330 taught by Professor Burden during the Spring '11 term at Georgia Southern University .

Page1 / 47

SMGT 4330 Farmer CH 8 Marketing Lecture Notes Fall 2010 -...

This preview shows document pages 1 - 12. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online