SMGT 6337 Fried Ch 15 Booking Events Notes

SMGT 6337 Fried Ch 15 Booking Events Notes - Fried CH 15...

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Unformatted text preview: Fried CH 15 Attracting/Booking subtitle Click to edit MasterEvents style 6/5/11 Attracting Events to a Facility Fried CH 15 ü ü Visit/see the venue before booking (virtual tours, photos, testimonialsok). Offer clients to see your venue prior. 6/5/11 Attracting Events to a Facility Booking information needed• Availability of date/time. • Type event should fit – seating capacity – right fit (no rodeo in an art gallery) – equipment needed – budget 6/5/11 Attracting Events • • Cannot disturb other previously contracted events/tenants. Be able to meet demands – changeover from ice hockey to a concert – enough staff available etc… 6/5/11 Attracting Events • • Must have expertise and financial strength to actually do the event. Liability concerns? – Insurance – political fall-out 6/5/11 Attracting Events to a Facility A local chamber of commerce (COC) or convention and visitors’ bureau (CVB) can provide many services to help attract and keep events such as: • Lobbying • Business advocacy • Community education 6/5/11 Attracting Events to a Facility A proposed event budgets for a college basketball game at a local gym. Seating capacity: 2,000 Cost for bringing teams: $3,000 Marketing costs: $1,500 Ticket price: $4.00 Average spending on food based on past experience: $3.00 Average revenue from parking $3.00 per car (normally 3-4 people in each car) Proposed Revenue Stream: Category Tickets Ticket revenue Food 6/5/11 Best Case 1,800 Most Likely 1,500 $7,200 $5,400 $6,000 $4,500 Worst Case $1,000 $4,000 $3,000 • End this section 6/5/11 ...
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SMGT 6337 Fried Ch 15 Booking Events Notes - Fried CH 15...

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