Final Exam Lectures Study Spring 2011

Final Exam Lectures Study Spring 2011 - 6/5/11 INTELLECTUAL...

Info iconThis preview shows pages 1–14. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 6/5/11 INTELLECTUAL PROPERTY • Please describe. Click to edit Master subtitle style 6/5/11 PROGRAM FUNDING AND REVENUE WHY DO ATHLETICS PROGRAMS NEED TO RAISE REVENUES OVER AND ABOVE TICKET SALES? 6/5/11 College Sports a Money Loser? James Joyner | Friday, April 2, 2010 http://www.outsidethebeltway.com/archives/college_sports_a_money_loser/ • More than half of athletic departments at public schools in the Football Bowl Subdivision were subsidized by at least 26% last year, up from 20% in 2005. That’s a jump of $198 million when adjusting for inflation and includes money from student fees, university 6/5/11 Which one to choose • COPYRIGHT • TRADEMARK • PATENT • U.S. Patent and Trademark Office to 6/5/11 Intellectual property • … refers to creations of the mind: • Inventions, • literary and artistic works, • symbols, names, images, • and designs used in commerce ... ™ 6/5/11 A trademark is designated by the following symbols: • ™ (an unregistered trade mark-used to promote or brand goods) • ℠ (an unregistered service mark -used to promote or brand services) • ® (for a registered trademark) used on the advertising of the service- YELLOWPAGES.COM™; or a sound such as MGM Lion 6/5/11 INTELLECTUAL PROPERTY • COPYRIGHT – PROTECTS ARTISTIC ENDEAVORS • PATENTS – PROTECT INVENTIONS, DESIGNS AND IDEAS • TRADEMARK – SIGNS (name, word, phrase, logo, symbol, design, image) 6/5/11 INTELLECTUAL PROPERTY • TRADEMARK • …used to identify the source of the mark • …to prevent others from using a confusingly similar mark Which of these is Trademarked? Y or N 1. Elvis Presley's distinctive ducktail hairstyle 2. Liberace's flamboyant costumes and jewelry 3. Elton John's oversized sunglasses 4. Michael Jackson's sparkly glove 5. Groucho Marx’s mustache 6. Dolly Parton and Pamela Anderson breast size INTELLECTUAL PROPERTY • LAWS ARE CONSTANTLY CHANGING • CANNOT BE COPYRIGHTED – SLOGANS* – TITLES – NAMES – LETTERING Nor... FACTS IDEAS CONCEPTS STYLES TECHNIQUES 6/5/11 SLOGANS* • Some slogans are trademark protected, some are not. 1.Protected if being used in the same manner as the company’s mark, or with the company’s name. – ( i.e. It identifies the source of the goods or services – “Heineken refreshes the parts other beers cannot reach” 6/5/11 Law Suits - Slogans • Gatorade (Quaker Oats) ordered to pay over $40 million dollars for using "Gatorade is Thirstaid" - Thirstaid owned by Sands, Taylor & Wood, based in Norwich, Vt. • State of Utah won when using “The Greatest Snow On Earth” - (Ringling Brothers owns “The Greatest Snow On Earth” and sued. • Exterminating Company lost for using “Where There's Life, There's Bugs” mimicking Budweiser’s “WHERE THERE'S LIFE, THERE'S BUD” 6/5/11 SLOGANS* • It is not protected if it is being used as merely “informational” or “generic” or “laudatory” – (i.e. not capable of distinguishing one particular product or service from another....
View Full Document

This note was uploaded on 06/05/2011 for the course SMGT 4336 taught by Professor Burden during the Spring '11 term at Georgia Southern University .

Page1 / 98

Final Exam Lectures Study Spring 2011 - 6/5/11 INTELLECTUAL...

This preview shows document pages 1 - 14. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online